Janet Hoffmann

Janet Hoffmann, CFA, CFP®

Senior Wealth Manager
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(415) 291-9999 LinkedIn

With nearly 30 years of experience in financial planning and wealth management, Janet takes great pride in making sure her clients are invested in the decision-making process. She believes regular communication is key to building collaborative, long-term client relationships.

Having spent the formative years of her childhood overseas, Janet initially considered the foreign service. She obtained a liberal arts degree and, while working and obtaining an M.B.A. in Washington, D.C., she was drawn to investment and finance. Within two years of completing her M.B.A., Janet started the CFA curriculum while working for Barclays Global Investors. Although she enjoyed the intellectual stimulation of institutional investing, she wanted to focus more on building personal relationships, which led her to wealth management.

As a Sand Hill Senior Wealth Manager, Janet strives to be a trusted advisor. A member of an elite group of dual-certified professionals having obtained both the CFA designation and CFP® certification, Janet provides a specialized depth of insight. She focuses on providing wealth management to women, particularly those going through major transitions such as divorce, retirement, career and/or estate changes. She also focuses on helping clients implement unique portfolio customizations, such as socially responsible investing.

Janet’s experience as an entrepreneur and business owner informs her work with clients – she started her own investment practice in 2010, which she and her business partner sold to Sand Hill in 2019. The shared investment philosophies and belief that the client’s interests always come first make this union between her firm and Sand Hill a perfect fit. Janet is as approachable as she is knowledgeable, and takes a comprehensive, forward-thinking approach to financial planning. Her attention to detail and genuine desire to understand the big picture for each client is of great help on their journey towards reaching their individual goals.

Outside of work, Janet likes to read, swim, garden, travel, and hike with her husband. Hailing from a family of musicians, she’s also an avid drummer. She is passionate about educating others in financial planning at every level of knowledge and enjoys providing pro bono work in the local San Francisco community.

Latest Blog Posts by Janet Hoffmann

Oct 29, 2024
Caring for Our Feline and Canine Companions
Caring for Our Feline and Canine Companions

The Covid pandemic was disruptive and even catastrophic in many ways. One of the few positive developments during the pandemic was the emptying of animal

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Apr 29, 2024
End-of-Life Planning
End-of-Life Planning

While no one wants to think about their mortality, end-of-life wishes are an essential part of estate planning. This type of planning gives you the opportunity

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Oct 30, 2023
Another Update to Inherited IRA Distribution Rules
Another Update to Inherited IRA Distribution Rules

Normally a dry and straightforward topic, inherited IRA rules have been anything but over the last several years due to a number of recent changes

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Apr 25, 2023
A Finfluencer Said So—It Must be True!
A Finfluencer Said So—It Must be True!

April 25, 2023 Social media has transformed our lives, so much so that it has gained a sort of legitimacy as a means of communication

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Oct 25, 2022
Should a State’s Tax Code Determine Where I Retire?
Should a State’s Tax Code Determine Where I Retire?

October 25, 2022 Tax liability is, for many, a key criterion to consider when deciding where to retire. California is a high-tax state, and many

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Apr 29, 2022
IRS Mulling Additional Changes for Non-Spouse Inherited IRAs
IRS Mulling Additional Changes for Non-Spouse Inherited IRAs

April 29, 2022 Two years after making significant, often unclear and even confusing changes to Required Minimum Distribution (RMD) schedules for non-spouse inherited IRAs, the

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Feb 2, 2022
Getting Your Affairs in Order: End of Life Planning
Getting Your Affairs in Order: End of Life Planning

February 2, 2022 When we are young, it is challenging to appreciate an aging process that results in loss of mental capacity and/or death of

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Nov 2, 2021
What Is an Index Fund?
What Is an Index Fund?

November 2, 2021 If you are interested in diversifying your portfolio and would like to remain cost and tax conscious, index funds may be a

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Apr 22, 2021
The Power of Planning in Times of Loss
The Power of Planning in Times of Loss

April 22, 2021 It is often said that we never really “get over” the loss of a loved one, but we learn to live with

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